In recent years, there has been a noticeable shift in the landscape of men’s grooming. This evolution goes beyond traditional boundaries, merging the realms of skincare, body, and facial grooming alongside makeup for men. Far from being a novel idea, this trend marks a significant rise in men’s pursuit of enhanced grooming routines, propelled by both emerging trends and the influential power of social media.
Even recently, as we invited BBC news cameras into the store to talk about the rise in treatment destinations for men on the high street, we saw the usual out-of-touch comments on social media like the below:
Breaking the Stigma: Skincare is NOT Just for Women
The outdated idea that skincare and grooming are exclusively for females is rapidly losing ground. The stereotype that “men should be men” suggests a misguided belief that self-care and appearance management are solely women’s responsibilities. This stigma has long deterred men from exploring treatments and routines that can bolster confidence and well-being. Marketing trends have historically skewed public perception, but today’s men are reclaiming their right to feel confident and strong through personal care.
The Rich History of Men’s Grooming
Historically, men’s grooming has been a staple of masculine routine, with examples spanning from the divine figures of ancient Rome to the rugged lumberjacks of folklore. These men often showed keen interest in maintaining their appearance through luxurious grooming habits. It wasn’t until the 20th century that marketing shifts began to obscure men’s grooming from the public eye, suggesting it was less than masculine to care for one’s appearance.
Ancient Routines for the Modern Man
The ancient Egyptians, known for their meticulous grooming habits, regularly engaged in exfoliation and applied natural oils to combat ageing. Similarly, Greek athletes would indulge in milk, honey, and berries treatments to ensure their skin remained radiant. These practices highlight a long-standing tradition of men taking pride in their appearance, a tradition that is both timeless and evolving.
Embracing Modern Men’s Grooming
As we navigate through 2024, the essence of men’s grooming remains unchanged from the dawn of civilization. The only difference lies in accessibility and acceptance. Today, any man can find a grooming style that suits his preferences and elevates his confidence. The modern man’s grooming routine is a testament to the evolution of masculinity, which embraces self-care and aesthetics as integral components of a confident, well-rounded identity.
King Street Grooming: The Future of Men’s Grooming
We didn’t set up King Street Grooming to be just another name on the high street. We did it because we were passionate about creating a destination for men where they could feel comfortable getting any treatment that they choose, from a simple haircut and beard trim, to facials, P-Shot, IV Drips, laser hair and tattoo removal, waxing, B-12 injections & Brotox.
The surge in men’s skincare and grooming shouldn’t come as a surprise, but it should be celebrated in modern society as the stigmas surrounding men’s grooming continue to collapse.
If you’re ready to take the next step forward and embrace the style of the modern man, visit our booking page.
